Under Canvas Inc., a leader in upscale outdoor hospitality, has unveiled The Outdoor Collection – a growing portfolio of nature-rich accommodations that extends the brand’s signature immersive experiences across the United States.
Among the newly integrated destinations is The Fields of Michigan, a celebrated glamping retreat founded by Irene Wood. The portfolio also includes properties like Bar N Ranch in Montana and other distinctive locations that feature upscale safari-style tents, lodge accommodations, and private cottages. The aim is to blend comfort with deep connections to nature, offering guests not just a place to stay, but a curated experience grounded in the outdoors.
This expansion comes as part of a broader $50 million investment in elevating guest experiences and supporting sustainable tourism practices. Guests visiting the new sites can also earn and redeem points through the brand’s partnership with World of Hyatt, placing outdoor hospitality firmly within the realm of luxury travel.
While the strategic growth is impressive, the story behind The Fields is equally inspiring. Its founder, Irene Wood, shared her pride in building and successfully selling a business in an industry where female-founded exits are rare. She wrote on LinkedIn:
“Statistics say that less than 1% of businesses sold are female-founded. I guess that makes me a less than one percenter. Congrats to Under Canvas Inc. on its acquisition of The Fields! I look forward to seeing its evolution under your ownership!”
As travelers increasingly seek meaningful, environmentally conscious experiences, Under Canvas is positioning itself as a frontrunner in a market that’s rapidly evolving — and doing so while honoring the entrepreneurial spirit that built destinations like The Fields.