Tony Mellinger
Founder/Chief Creative OfficerAspen Creative Co.Tony Mellinger is the Founder and Chief Creative Officer of Aspen Creative Co., an adventure creative marketing agency based in St. Louis, Missouri, specializing in branding, video production, and digital strategy for outdoor and adventure brands. Since founding the agency in 2017, Tony has built long-term partnerships with companies and organizations helping them grow their communities through authentic visual storytelling. His approach goes beyond content creation. He lives and breathes adventure culture, covering off-road events, producing cinematic brand films, and developing digital strategies that connect brands with the audiences who live for the outdoors. When he’s not behind the camera, you’ll find him on the trails on two wheels or navigating back roads in his Jeep. Tony believes great adventure brands don’t just sell products; they invite people into a story worth telling.
Content Starter Photo & Video Package Giveaway
Draw name/company to win Content Starter Photo & Video Package: valued at $800 -One on-location shoot -60-80 professionally-edited photos deliver
…Draw name/company to win Content Starter Photo & Video Package: valued at $800 -One on-location shoot -60-80 professionally-edited photos delivered -7-10 ready-to-post social media reels -Content strategy guide with posting best practices and cu
…Draw name/company to win Content Starter Photo & Video Package: valued at $800 -One on-location shoot -60-80 professionally-edited photos delivered -7-10 ready-to-post social media reels -Content strategy guide with posting best practices and custom hashtags recommendations.
Visit Aspen Creative Co. in Booth #325.
Draw name/company to win Content Starter Photo & Video Package: valued at $800 -One on-location shoot -60-80 professionally-edited photos delivered -7-10 ready-to-post social media reels -Content strategy guide with posting best practices and custom hashtags recommendations.
Visit Aspen Creative Co. in Booth #325.
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Telling Your Outdoor Story: Building a Destination People Want to Visit
Every glamping brand has a story, but too many are telling three or four different versions of it depending on the day, the platform, or who’s behind
…Every glamping brand has a story, but too many are telling three or four different versions of it depending on the day, the platform, or who’s behind the keyboard that week. Guests feel that inconsistency even when they can’t name it, and it costs tr
…Every glamping brand has a story, but too many are telling three or four different versions of it depending on the day, the platform, or who’s behind the keyboard that week. Guests feel that inconsistency even when they can’t name it, and it costs trust before a single booking ever happens. This session is about defining one true story for your brand and making sure it holds up everywhere it shows up, not just on the days you’re paying close atte
…Every glamping brand has a story, but too many are telling three or four different versions of it depending on the day, the platform, or who’s behind the keyboard that week. Guests feel that inconsistency even when they can’t name it, and it costs trust before a single booking ever happens. This session is about defining one true story for your brand and making sure it holds up everywhere it shows up, not just on the days you’re paying close attention to it. Tony Mellinger, founder of Aspen Creative Co., has helped campgrounds, RV parks, and outdoor hospitality brands document what makes their story different and carry it across every touchpoint. He’ll break down how to define your brand voice and make it hold up everywhere, plus how to feed that voice into AI tools so the output sounds like your property instead of a generic template. Attendees will leave with:
• A framework for defining a brand voice and story that holds up across web, social, email, and guest communication
• A real campground case study on carrying a story through a change in ownership without losing what made it special.
Visit Aspen Creative Co. in Booth #325.
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