Telling Your Outdoor Story: Building a Destination People Want to Visit
Every glamping brand has a story, but too many are telling three or four different versions of it depending on the day, the platform, or who’s behind the keyboard that week. Guests feel that inconsistency even when they can’t name it, and it costs trust before a single booking ever happens. This session is about defining one true story for your brand and making sure it holds up everywhere it shows up, not just on the days you’re paying close attention to it. Tony Mellinger, founder of Aspen Creative Co., has helped campgrounds, RV parks, and outdoor hospitality brands document what makes their story different and carry it across every touchpoint. He’ll break down how to define your brand voice and make it hold up everywhere, plus how to feed that voice into AI tools so the output sounds like your property instead of a generic template. Attendees will leave with:
• A framework for defining a brand voice and story that holds up across web, social, email, and guest communication
• A real campground case study on carrying a story through a change in ownership without losing what made it special.
Visit Aspen Creative Co. in Booth #325.
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