Dave Smith
FounderOutside Capital and Nightsky CampsMarketing Essentials | In the Founder’s Chair: Real Marketing Lessons from the First Year- Building a Glamping Brand Before the Doors Open
Most marketing advice comes from operators looking back years later. This session is different. David Smith, Founder & Managing Principal of both
…Most marketing advice comes from operators looking back years later. This session is different. David Smith, Founder & Managing Principal of both Outside Capital and Nightsky Camps — has taken this idea from concept all the way to completion, and
…Most marketing advice comes from operators looking back years later. This session is different. David Smith, Founder & Managing Principal of both Outside Capital and Nightsky Camps — has taken this idea from concept all the way to completion, and is weeks away from opening Nightsky’s design-forward tented resort in the hills of San Luis Obispo, California. A hospitality investment veteran who has structured over $1.5 billion in hospitality re
…Most marketing advice comes from operators looking back years later. This session is different. David Smith, Founder & Managing Principal of both Outside Capital and Nightsky Camps — has taken this idea from concept all the way to completion, and is weeks away from opening Nightsky’s design-forward tented resort in the hills of San Luis Obispo, California. A hospitality investment veteran who has structured over $1.5 billion in hospitality real estate transactions (including several of the largest financings in the outdoor sector), David now sits on the other side of the table as an operator building a brand from scratch.
In this 1:1 conversation with AGA Founder Ruben Martinez, David shares what it actually takes to build a glamping brand before hosting a single guest — shaping identity from day one, building anticipation without bookings, what’s working, and what’s keeping him up at night.
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