Beyond the Boom: What’s Driving Glamping’s Next Phase

The latest report offers a comprehensive look at the U.S. glamping market, unpacking the trends, data and strategies operators need to thrive in 2025 and beyond. It goes beyond the numbers to reveal what’s truly driving growth, highlighting key areas such as demand patterns, pricing trends, financing challenges, operational efficiency and shifting guest expectations.

Cairns Consulting has decades of experience conducting research in the outdoor hospitality industry and have been involved in research for the glamping sector since 2015.

Bottom line: Success in U.S. glamping now depends on combining actionable data with strategic creativity. Operators who test, adapt and innovate will lead the next wave of growth in experiential hospitality.