Whitney oversees operations, business growth and development for Terramor Outdoor Resort, as well as all marketing efforts for Kampgrounds of America (KOA). Whitney manages a multi-million-dollar budget while directing brand architecture, strategy and partnerships, as well as marketing technology, digital media, loyalty programs and international marketing. She also oversees the marketing and brand development for the KOA's Owned and Operated Campgrounds.
A Montana native, Whitney received a degree in PR from Boston University while concurrently earning a gemology technical degree from the Gemological Institute of America. She went on to receive an MBA from the University of Montana.
Whitney honed her marketing skills working for a variety of diverse businesses including The International Diamond Exchange and TerraEchos, a government contractor that developed big data solutions for security applications. In 2013, she joined KOA, quickly rising through the ranks and was named CMO of Marketing in early 2021 and COO of Terramor Outdoor Resort later that summer. Whitney was instrumental in the concept and launch of Terramor Outdoor Resorts.
As interest in outdoor experiences continue to accelerate, Whitney is excited about the future. "We're focused on honoring the traditions of camping while also reinvigorating the business with new technology, innovative ways to make the outdoors accessible for everyone and new thinking. It is wonderful to be a part of an organization that promotes an appreciation for the outdoors in individuals; it's an exciting time."