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UID:138291-20260928T151500Z@www.glampingshow.us
DTSTAMP:20261023T015417Z
DTSTART:20260928T151500Z
DTEND:20260928T160000Z
SUMMARY:Marketing Essentials | In the Founder’s Chair: Real Marketing Lessons from the First Year- Building a Glamping Brand Before the Doors Open
DESCRIPTION:Most marketing advice comes from operators looking back years later. This session is different. David Smith\, Founder &amp\; Managing Principal of both Outside Capital and Nightsky Camps — has taken this idea from concept all the way to completion\, and is weeks away from opening Nightsky’s design-forward tented resort in the hills of San Luis Obispo\, California. A hospitality investment veteran who has structured over $1.5 billion in hospitality real estate transactions (including several of the largest financings in the outdoor sector)\, David now sits on the other side of the table as an operator building a brand from scratch.\nIn this 1:1 conversation with AGA Founder Ruben Martinez\, David shares what it actually takes to build a glamping brand before hosting a single guest — shaping identity from day one\, building anticipation without bookings\, what’s working\, and what’s keeping him up at night.
LOCATION:Conference Hall
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