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UID:137222-20260928T140000Z@www.glampingshow.us
DTSTAMP:20260731T082454Z
DTSTART:20260928T140000Z
DTEND:20260928T160000Z
SUMMARY:Marketing Essentials | AGA Pre-Show Expert Roundtable
DESCRIPTION:Marketing is where many early-stage operators either over-spend on the wrong areas or under-invest in the areas that actually drive bookings. This session puts you inside a working scenario and asks the hard questions about how to allocate time\, money and attention across the tools and channels that actually move the needle for a glamping property.\nYour group will work through:\n\nYour tech stack—understanding what your business needs: From booking engines and PMS platforms to channel managers\, CRMs and review tools\, the glamping tech landscape offers strong solutions for every kind of operator. Your group will focus on how to identify the right tech needs for your stage of business\, what questions to ask before bringing on any new platform and how to think strategically about your stack as a whole — so the tools you choose are built around your operation\, not the other way around.\nTelling your story—why you\, not them: With new glamping properties opening every month\, the brands that win are the ones who can clearly articulate what makes their guest experience different. Your group will work through how to position your property\, how to translate your story consistently across your website\, OTAs and social channels\, and how to make your “why” obvious to a guest in the eight seconds before they bounce.\nMarketing the experience—on-site vs. local area: Are you selling the property\, the destination\, or both? Most operators don’t think hard enough about this — and miss the chance to bundle on-site experiences (firepit dinners\, guided activities\, wellness add-ons) with the reasons guests came to the area in the first place. Your group will work through how to position each without diluting your brand or under-pricing your offering.\nAI—best bang for your buck: AI is the topic everyone is asking about and the one most people are confused by. Your group will cut through the noise and identify where AI actually pays off for a glamping operator today—customer service and inquiry response\, content and social\, dynamic pricing\, guest journey automation and the shift from SEO to GEO (Generative Engine Optimization) as more guests search through AI assistants. Where should you start if you only have bandwidth for one?\nAnalytics that matter when you’re starting out: Most early-stage operators either drown in dashboards or track nothing at all. Your group will work through the handful of numbers that genuinely matter in year one—ADR\, occupancy\, channel mix\, conversion rate\, repeat rate\, review sentiment—and how to use them to make sharper decisions instead of just describing what already happened.\nRepeat guests &amp\; on-site marketing — making the stay unforgettable: Repeat business in glamping is notoriously elusive\, but it doesn’t have to be. Your group will work through how to design the on-site experience so guests leave with stories worth telling\, what to do at check-out and after the stay to bring them back and how to turn first stays into referrals\, reviews and second bookings.\n\nExperts will be present to share what’s actually working for them — tool by tool\, dollar by dollar.\nYou’ll leave with: a sharper marketing prioritization framework\, a clearer picture of where your first (or next) dollar should go\, a strategy that fits your stage and practical tools you can apply to your property the week you get home.
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