BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:136851-20260930T083000Z@www.glampingshow.us
DTSTAMP:20260727T165250Z
DTSTART:20260930T083000Z
DTEND:20260930T093000Z
SUMMARY:5. From Back Garden to a Multi-Million-Dollar Franchise Brand… Lessons from The Secret Garden Glamping
DESCRIPTION:What happens when a family facing financial struggles due to the pandemic builds a single glamping unit in their back garden… and the internet goes wild?\nFor Derry Green\, that moment was the beginning of one of the UK's most remarkable glamping success stories. In this unmissable session\, Derry shares the journey from viral post to multi-million-pound brand\, from a UK equivalent to Shark Tank appearance that made television history to a bold move into wellness and an ambitious expansion into the US market.\nThe US glamping industry has so much to learn from international pioneers who have already navigated the path from scrappy start-up to category-defining brand. The Secret Garden's story is one of the most powerful examples anywhere in the world\, and hearing it first-hand is a rare opportunity.\nDerry will take you inside the real journey: the early struggles\, the breakthrough moment\, the mistakes\, the pivots and the decisions that turned a backyard idea into one of the UK's most-booked glamping brands.\nYou'll hear:\n\nWhat Derry is planning for the US market\, and what American operators can take from the UK franchise model right now\nHow a single viral post became the foundation of this thriving business\, and what that taught Derry about brand\, experience and timing\nWhat it really takes to build a distinctive concept that guests return to\, talk about and book months in advance\nThe inside story of securing investment from Dragon's Den\, the UK's equivalent of Shark Tank\, and what happened next\nHow Secret Garden made a strategic move into wellness\, and why that decision has been transformative for revenue and reach\n\nWhether you're just starting out or already running a successful site\, this session will challenge how you think about brand-building\, resilience\, and the power of a story well told. Derry's journey proves that the most successful glamping businesses aren't just places to stay… they're experiences people can't stop talking about.
LOCATION:Conference Hall
END:VEVENT
END:VCALENDAR